f13s — Project brief https://f13s.com/guides/project-brief 1. PROBLEM What happens today, and what needs to change? 2. AUDIENCE Who is this for, and what are they trying to do? 3. OUTCOME What should be possible after the project? 4. SCOPE Which deliverables or steps belong in the first version? Which ideas can wait? 5. INPUTS What assets, information and systems already exist? 6. BOUNDARIES What permissions, approvals or constraints apply? Which decisions need a person? 7. SUCCESS What observable result would show the work is useful? 8. PRACTICALITIES Who reviews the work? What timeline or budget constraints matter? Unknowns and assumptions: Department: Media / Agent / Software / To be determined